Building a site that looks good is only part of building
a quality site. We believe, that for a site to be effective,
it should also have the following qualities:
The site needs to be easy to use, even for those that
are new to the internet.
The site should be easy to find. This means optimizing
the code to ensure that search engines accurately classify
the site and place it as high in the results as possible.
The design should be intuitive, so the information
that users will most commonly want is easy and quickly
obtained.
It should download quickly for everyone, not just
those that have a broadband connection.
The site should display properly and consistently
in all commonly used browsers, not just the most recent
versions.
Graphics should complement the content and be unobtrusive.
They should be optimized to load quickly, but not to
the point that their quality is compromised.
Site content needs to be kept fresh. The site should
be easy to update and maintain.
